Web analytics is the process of analyzing the behavior of visitors to a Web site.
Marketers want to know if their websites are attracting visitors and whether or not their investment is paying off. With web analytics, you can identify website trends. You'll also understand how visitors interact with your website. By segmenting visitors, you can also find out how profitable your search marketing campaigns are across search engines and/or search strategies like Search Engine Optimization, pay per click and Pay-For-Calls advertising.
Learn exactly where your best customers come from and which markets are the most profitable. PPC and SEO analytics can show you how your site operates and how your visitors interact with it.